Affiliate Marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant the network, the publisher and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing using one website to drive traffic to another is a form of online marketing. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. , affiliates continue to play a significant role in e-retailers' marketing strategies. In the case of cost per mille/click, the publisher is not concerned about a visitor being a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per view, the full risk and loss to the advertiser. Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives commission. The advertiser must convert that visitor first. It is in the best interest for the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss shared between the affiliate and the advertiser. Affiliate marketing is performance marketing in reference to how sales employees being compensated. Such employees paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding targeted baselines. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department. The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect signs the contract or completes the purchase.

Celebrity

A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued. There are degrees of celebrity status which vary based on an individual's region or field of notoriety. While someone might be a celebrity to some people, to others they may be completely unknown. A global celebrity on the other hand is someone who is known by most people or is a mainstream celebrity. Such celebrities are also known as either a household name or superstar. For example, Virgin Director Richard Branson was famous as a CEO, but he did not become a global celebrity until he attempted to circumnavigate the globe in a hot air balloon and generate publicity for himself. Another high profile categorisation of celebrity status is the A-list, based on the marketability of celebrities. Generally speaking, a celebrity is someone who seeks media attention and most frequently have extroverted personalities. The desire to be famous is implied by some to be a part of western culture and more specifically the American Dream as a measure of success. Celebrities that shy away from the public eye or keep a very seperate private life are called a reluctant celebrity. A notable example is Kurt Cobain. On the oher end of the spectrum, those that seek out publicity for themselves are often called a media tart whereas those that use their private life as a vehicle for enhanced celebrity status, sometimes desperately, are referred to as a media whore. Examples of this are fake or planned relationships, reality television appearances, celebrity nudity and in extreme cases, scandal or celebrity sex tape. There are a wide range of ways people can become celebrities, from their profession, appearances in the mass media, beauty or even by complete accident or infamy. Instent celebrity is the term that is used when someone becomes a celebrity in very short period of time. In some places, someone that somehow achieves a small amount of transient fame through hype or mass media, is stereotyped as a B-grade celebrity. Often the stereotype extends to someone that falls short of mainstream or persistent fame but seeks to extend or exploit it.