Branding

To succeed in branding one must understand the needs and wants of the customers and prospects. Do this by integrating the brand strategies through the company at every point of public contact. The brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which can influence, and some that cannot. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is the amount of profit it generates. For the most effective branding, a memorable name, a ubiquitous slogan with an instantly recognizable and unique logo. A logo is the graphic or design by which the firm or product will come to be imagined by the customer. As in other elements of branding, simplicity can often be the best strategy. The logo can be as straightforward as a simple geometric shape or, potentially, an elaborate design of a simple idea. Branding provides marketing and brand consulting that help organizations quickly identify opportunities, develop successful products, new markets, and increase customer value. With the basic elements of the branding strategy in place, should begin to extend the branding across the marketplace. This is important because much of the strategy's effectiveness lies in its consistency. Once basic elements of the branding are ready, the next step is target of the initial branding campaign.

American Gold Eagle

The American Gold Eagle is an official gold bullion coin of the United States. Over the years, the gold Eagle from the US mint have become the USA’s most popular bullion coin, and our biggest gold coin seller by far. Each 1-ounce gold Eagle contains a full 31.1 grams of pure gold, with an additional alloy of silver and copper, bringing the total weight up to about 33.9 grams. Coins Offered in 1/10 oz, 1/4 oz, 1/2 oz, and 1 oz denominations. U.S. government guarantees them to contain the stated amount of actual gold weight in troy ounces. By law, the gold must come from sources in America, with an additional alloy of silver and copper to produce a more wear-resistant coin of .9167. It authorized by the United States Congress and backed by the United States Mint for weight and content. The market value of the coins is generally about equal to the market value of their gold content, not their face value. Gold Eagles from the U.S. Mint are the most popular gold bullion coin in this country, and now make up over 80% of the U.S. physical gold bullion market. This bullion product has been a tremendous success for the U.S. Mint.; their actual selling prices vary daily based on the current spot price of gold. The face values are proportional to the weights. The one-ounce gold Eagle has a $50 nominal face value, is 91.67% fine gold, and weighs 1.0909 troy ounces. The most popular size bullion coin issued 20 coins per Treasury tube. The half-ounce gold Eagle has a $25 nominal face value, is 91.67% fine gold, and weighs .5455 troy ounce. The least popular size bullion coin, and often the lowest mintage, it is issued 40 coins per Treasury tube. The quarter-ounce gold Eagle has a $10 nominal face value, is 91.67% fine gold, and weighs .2727 troy ounce. About the size of a nickel, it is popular in jewelry. It issued 40 coins per Treasury tube. The tenth-ounce gold Eagle is a $5 face value coin, 91.67% fine gold (22 karat), and weighs .1091 troy ounce. Smaller than a dime, it is a popular small gift item. It issued 50 coins to a Treasury tube. The obverse design features a rendition of Augustus Saint-Gaudens' full-length figure of Lady Liberty with flowing hair, holding a torch in her right hand and an olive branch in her left, with the Capitol building in the left background. The reverse design, by sculptor Miley Busiek, features a male eagle carrying an olive branch flying above a nest containing a female eagle and her hatchlings.